Marketing that makes business sense.
Performance. Growth. Scale.
We help companies achieve unit economics, find working channels, build systematic growth and scale.
We see marketing as part of the business model: first the maths — then the tools.
Anton Kolesnik and Alexey Martynov
Each of us has over 15 years of experience in launching, developing and scaling digital products in fintech, marketplaces, classifieds and international technology services.
We have worked in US, European and Asian markets and understand the specifics of each region — from economics and advertising to user behaviour.
We have been involved in launching and growing projects that have become part of the industry:
- Split and Pay in fintech
- Yandex Market in e-commerce
- Auto.ru, which reached a $1B valuation in 2020
- Playhop.com, which grew from zero to 2M DAU and $100M annual revenue in 2024
We understand:
Product economics
How unit economics and business models actually work
Traffic sources
How different acquisition channels perform and scale
Scalability
What affects your ability to grow sustainably
Hidden losses
Where inefficiencies hide in your funnel
Prioritisation
When to accelerate vs when to optimise
A consistent and transparent process
Different products require different solutions. We tailor our approach to your specific product type and market.
Discovery
Understanding your economics and key metrics through stakeholder interviews and data analysis.
Hypotheses
Forming growth hypotheses and building unit economics models to identify opportunities.
Analytics setup
Configuring GA, Adjust, AppsFlyer, GTM, plus integrations with HubSpot, WhatsApp Business, and chatbots.
Channel selection
Building a working system for your product type: media planning, keywords, audiences — hands-on execution.
Scale
Analysing results and scaling what works. Continuous optimisation based on real performance data.
Efficient growth
A cost-effective, scalable traffic source that delivers measurable business outcomes.
We build a working system for each product type:
E-commerce & classifieds
Google, Bing and automated performance campaigns
Fintech & medtech
Meta, influencers, bloggers and communication funnels
B2B
LinkedIn outreach, social selling, niche newsletters
Technology projects with real growth potential
Our clients are technology projects that:
- At seed stage
- Preparing to scale after a funding round
- Seeking product–market fit in new markets
- Expanding into the US, Europe or Asia
- Building fintech, medtech, edtech, gaming products and marketplaces
We do not accept projects that conflict with transparency and legality:
- Adult
- Betting / gambling
- Crypto schemes and pseudo-investment
- Shady business of any kind
Our work is about sustainable growth, not quick dubious money.
We're on your side
We understand how much courage it takes to start a business, build teams, set up operations and grow in an unfamiliar environment.
We feel genuine pride when we hear stories of success from Arkady Volozh, Oleg Tinkov and dozens of others who have built great companies in new conditions.
We want to help you achieve the same — build a sustainable, strong, growing business, and the harder it is, the more interesting it becomes for us.